3 Ways to Leverage Early SEO for Sales Cycle Success
Search often plays a critical role in the B2bB sales cycle. But while many marketers use search during the research phase of the sales cycle, a competitive advantage can be achieved by getting in front...
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Online Retail Holiday Report Key Findings 2011
Thanks to Kenshoo for the following infographic that calls out five of the most significant findings of their recent 2011 Online Retail Holiday Report. With the report revealing that the total retail...
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What’s The Lowest-Hanging Fruit In Ecommerce?
(Charles Nicholls of SeeWhy has an interesting post on retargeting shopping cart abandonment emails, which he has allowed us to reproduce for our readers.) Digital marketers know they must measure and...
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Shopping Cart Abandonment — Not Just A Holiday Season Problem
With the 2012 Holiday shopping season history, you may be tempted to relax, count your pennies, and congratulate yourself on the success you had in convincing online shoppers to purchase your products...
View ArticleUsing Search To Avoid Site Abandonment
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How To Effectively Use Surveys For Online Selling
In business, you always have to cover your bases. Sure, every business is a risk, but as an astute leader, you have to know when to take that calculated risk or to back away. You have to do your...
View ArticleWhat’s Ahead Online in 2012?
Synopsis — For online marketers, 2012 is sure to be a year full of intriguing opportunities, but also repercussions. James Thompson of Clix Marketing takes a look back on online marketing in 2011 and...
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Don’t Forget To Mobilize Abandoned Shopping Carts
Shopping cart abandonment and ways to deal with it have long been a topic of interest to those who sell products online. From the first days of simple shopping carts to today’s complex carts with a...
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5 Trends Of The Burgeoning Ecommerce Revolution
We’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and...
View ArticleThe Crystal Ball To Higher Online Product Sales
Look inside your website and you’ll see a major issue hiding the path to more online sales: product merchandise. But I rarely hear my ecommerce colleagues talk about merchandising, or ways to improve...
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